Events from your website, product and CRM, in one record per buyer.
No credit card. 500 free execution actions to start.
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How Data Pipelines work, in four stages
Events come in from your sources. A transformation cleans and enriches each one as it arrives. The CDP matches identities and writes one record per buyer. Every part of graph8 reads from that record.
Sources
500+ connectors, SDKs and webhooks bring in events from the tools you use.
Transform
A JavaScript function runs on every event to filter, enrich, route or redact it.
CDP
Matches identities, checks the schema and writes one record per buyer.
Activate
Starts workflows and feeds campaigns, segments, lists, reports and sequences.
JavaScript that runs on every event
Your data team writes a function that runs on each event as it comes in: filter out bots, add the company from an email domain, redact personal data, or send the event to a specific destination. Functions are versioned, tested and replayable. There are no batch jobs to schedule and no extra warehouse to run.
export default function transform(event) {
if (/bot|crawler/i.test(event.context?.userAgent || "")) {
return null
}
if (event.traits?.email) {
event.properties.company_domain =
event.traits.email.split("@")[1]
}
if (event.event === "Demo Booked") {
event.destinations = ["workflows", "sequencer"]
}
return event
}{
"userId": "usr_7e3",
"event": "Demo Booked",
"traits": { "email": "drew@northwind.io" },
"context": { "userAgent": "Mozilla/5.0..." }
} {
"userId": "usr_7e3",
"event": "Demo Booked",
"traits": { "email": "drew@northwind.io" },
"properties": { "company_domain": "northwind.io" },
"destinations": ["workflows", "sequencer"]
} Versioned and replayable
Every function has a history. Replay any window of events through an old or new version.
Tested before deploy
Run a function against the last 100 events, check the changes, then publish.
Redact personal data
Redact, hash or drop fields before they reach the warehouse.
A schema for every event
Your team declares which events can be sent and the shape each one must match. The pipeline rejects events that break the schema before they reach your CDP or warehouse, and logs what it blocked and why.
| Property | Type | Required | Rule |
|---|---|---|---|
| event | string | always | enum: 12 named events |
| userId | string | if known | stitched to anonymousId on identify |
| properties.url | string | for Page* | must be a relative or absolute URL |
| properties.plan | string | optional | enum: free | pro | enterprise |
| properties.price | number | for revenue | must be number, not string |
| context.userAgent | string | optional | blocked if bot or crawler match |
{
"event": "Order Completed",
"properties": {
"price": "$49.00"
}
} Rejected. properties.price must be number, got string.
Nothing is written to the warehouse or synced. The event is logged, so it can be replayed once the source is fixed.
See the sources and destinationsIdentity resolution: three touches, one buyer record
The pipeline matches the identifiers one buyer leaves across devices, sessions and channels, and joins them into one record. Visits from before the buyer gave an email keep their history once the buyer is known.
Anonymous web visitanonymousId: abc_8f2
Form submitemail: drew@northwind.io
Inbound callphone: +1 415 555 0136
VP Revenue . Northwind
- anonymousId: abc_8f2
- email: drew@northwind.io
- phone: +1 415 555 0136
Example . one record, with the full history.
url: /pricing
captured email
stitched anonymousId to usr_7e3
plan: pro
routed to workflows and sequencer
Tailor: change your website for each segment
Once a buyer is matched, Tailor changes the HTML on your live pages for each segment. Change a hero, swap a CTA, hide a banner. Marketing does it without a CMS edit or a new build, in the same pipeline that handles the data.
700M+ contacts. Search anyone for free.
Start Freewhen segment matches "high-intent . enterprise" inject hero-enterprise.html into [data-tailor=hero]
The Team plan, with every user included. Join the next demo.
Join DemoNo CMS edit
Change any element by its selector. Marketing controls the variant without writing code.
Segment-driven
Rules read from the same buyer record, so the segments in the CDP decide who sees what.
Measured in your reports
Each variant sends its own events back into the pipeline, so the difference shows in your reports.
Controls for each graph8 widget on your site
Chat, forms, the tracking snippet, the newsletter widget, Tailor and the voice widget. Turn each one on or off, and limit it to an audience, a page or a campaign. The CDP decides who sees what.
Web chat
Chat widget on your site
Forms
Inline and popup form capture
Tracking snippet
Identify and page events
Newsletter widget
Email subscribe block
Tailor
HTML personalization on the page
Voice widget
Click-to-call from your site
By audience, page or campaign
Conditions combine. For example, show chat to high-intent visitors on /pricing during the Q3 campaign only.
No code release
Turn a widget on or off from the workspace. The change applies to every page without a new release.
Where the data comes from and where it goes
500+ source connectors across CRM, databases, payments, analytics, support, e-commerce, productivity and HR. Data can sync out to Snowflake, BigQuery and Redshift.
500+ source connectors. Snowflake, BigQuery and Redshift as destinations. Webhooks, Zapier, Make and reverse ETL.
Browse the full catalogWhere your team uses the data in graph8
Every part of graph8 reads the same buyer record. When the record changes in the CDP, the workflows, campaigns, segments, lists, reports and sequences that use it see the change.
Workflows
Any event can start a workflow when the data arrives.
Campaigns
Personalize messages from the buyer record, without copying data between tools.
Segments
Segments update as new data arrives, not in a nightly batch.
Lists
Saved lists stay current. Send a list to a sequence in one click.
Reports
Pipeline, funnel and source reports update from the same record as data arrives.
Sequences
Outbound sequences read the latest data and pause when a deal moves.
How Data Pipelines fit with the rest of graph8
Data Pipelines feed the buyer graph, the record of every account, contact, signal and conversation you hold. The agents read and write to the same record. The apps show it, and reports run on it.
The pipelines bring the data in, and the agents do the work with it. Your team works from one system instead of tools joined by exports and CSV files.
You pay for what the agents run. Every user is included on the Team plan.
Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target. Three ways in.
A free entry point to the full platform. No credit card.
- 1,000 contact reveals to start
- 500 execution actions free
- Full platform access, no card
- Then $0.05 per credit
Unlimited contact data, in the tools you already use.
- Unlimited contact data, fair use
- 2,500 execution credits a month
- Priced per user, not per org
Unlimited users and data. Every app, one bill.
- Campaigns, dialer, AI voice, and AI workflows
- Meetings routed and booked for you
- 10,000 execution credits a month
- Unlimited users, no seat fees
- 7-day free trial, no credit card
Everything in the Team plan
$99 / mo, all includedThe $99 Team plan is the full platform: everything below, for the whole org. MCP Unlimited and Pay as you go are lighter entry points with usage and seat limits.
What the agents run
10,000 credits included- Campaigns and sending infrastructure Mailboxes, domains, and deliverability run for you, end to end.
- 5-channel sequencer Email, phone, LinkedIn, SMS, and WhatsApp in automated sequences.
- Dialer and AI voice agents Reps call from the built-in dialer. AI voice answers inbound calls, makes outbound ones and books the meeting.
- AI inbox Every inbound email, LinkedIn message and reply sorted, drafted and answered.
- Meeting routing and booking Route leads to the right rep and book the meeting automatically.
- CRM, pipeline, and quotes Deals, quotes, and each rep's daily list in My Desk.
- Studio content engine Brand, newsletters, landing pages, ads, and campaign content.
- AI agents and workflows Operator and Executor agents for RevOps, deal reviews, and SDR work.
Contact data
Included- MCP Unlimited for every user A $25 per user value, included for the whole org on the Team plan.
- No monthly cap on contact data Reveals, lookups, enrichments, and exports run org-wide, every seat.
- Buying signals Visitors, intent, hiring, and job-change signals on every account.
- Waterfall enrichment Third-party providers, pay on match or bring your own keys.
- Free search and browse Your whole team explores 700M+ contacts and 100M+ companies.
For the whole team
Always on- Unlimited users, no seat fees Invite everyone. Pricing never scales with headcount.
- Every feature unlocked No tiers gating voice, enrichment, sequencer, campaigns, or desktop.
- Built-in CDP and integrations Warehouse, 500+ connectors, two-way CRM sync included.
- Month-to-month, no contracts Cancel anytime.
- Fair-use rate limits Limits apply on all plans. They guard against scraping, not real GTM work.
Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target.
Try Data Pipelines with your own data
Sign-up takes about ten seconds with Google or Microsoft. Connect a source, and its events land on your buyer records, ready for workflows, campaigns and reports. Free to start, no card.