How graph8 handles email opt-outs.
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Removed from active sends, added to suppression, excluded from future sends, and timestamped for audit.
The unsubscribe depends on the channel.
Bulk email and cold 1:1 email are different jobs, so graph8 handles the body affordance differently for each. The native one-click header is on everywhere.
One-click unsubscribe is always on.
graph8 sets RFC 8058 List-Unsubscribe and List-Unsubscribe-Post: One-Click headers on every bulk send, plus a visible footer unsubscribe link.
- Gmail and Outlook render a native Unsubscribe button at the top of the message.
- A visible footer link gives readers a second clear way out.
- The mechanism stays valid well beyond CASL's 60-day minimum.
The one-click header, no body footer.
Cold 1:1 and nurture emails carry the same native one-click unsubscribe header, so recipients opt out in one tap. graph8 keeps the body clean and skips the bulk footer link, which protects 1:1 deliverability.
- The same native one-click header sits on cold 1:1 and nurture emails.
- Recipients opt out in one tap, the same as on a bulk send.
- No bulk footer link goes into the body, which keeps 1:1 deliverability high.
One opt-out, honored everywhere.
However someone opts out, the rest of the system works the same across both channels.
Automatic suppression for bounces and complaints.
Hard bounces and spam complaints are added to suppression automatically, so graph8 stops sending to them.
Hard bounces drop out of future sends without any manual step.
Spam complaints are suppressed the moment they arrive.
Every opt-out is recorded.
Opt-outs are timestamped with their source, giving you an auditable record of when consent was withdrawn.
Each suppression carries a timestamp and the source that triggered it.
You can show exactly when someone asked to stop hearing from you.
What happens when someone opts out.
One unsubscribe applies account-wide, not just to one campaign.
Someone clicks the unsubscribe affordance on your email.
They drop out of every running sequence and queued send right away.
Their address lands in the account suppression registry.
graph8 skips them on every future send across your account.
Excluded from all future sends, timestamped
Built with these rules in mind.
graph8's opt-out and suppression tooling is designed around these frameworks. These are reference points, not certifications or endorsements.
Attested security under the hood.
graph8's security posture is independent of the email-law frameworks above. Here is the real attestation behind the platform.
SOC 2 Type II
SOC 2 attested. Annual audits. Penetration testing on quarterly cadence. Security reports available under NDA.
GDPR-ready. Data Processing Addendum available on request. Standard contractual clauses in place for cross-border transfers.
Your tools, your responsibility.
Recipients can withdraw at any time, as easily as a single click.
Every email graph8 sends carries a one-click unsubscribe. Bulk sends add a visible footer link as well.
Suppression is honored across future sends, account-wide.
These tools are designed to support each customer's compliance obligations and do not replace the customer's own responsibility for lawful sending, consent, content, and targeting. graph8 is designed to support compliance, not to guarantee it.
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Walk through opt-outs and suppression in graph8.
Create a free account or join a demo to see how opt-outs, bounces, spam complaints, and account-wide suppression work.