Custom objects and records in the graph8 CRM.
Define the record types your business tracks, such as projects, partners or territories, with typed attributes and links to other records. Your team creates, searches and updates those records in graph8. Your admins decide which objects and attributes exist and who can view, edit or archive records. Each record keeps a history of what changed and who changed it.
No credit card. Verified companies get 5,000 starter credits on the Free plan.
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You pay execution credits for what the agents run, not per seat.
Objects, attributes, records and associations
An object is a record type. Its attributes are the typed fields each record holds. Records are the entries your team works with, and associations link records to each other. Teams that have used Attio will know the model. In graph8, these objects sit beside the built-in contacts, companies and deals.
Filter Partners where Tier equals Gold, then sort by Annual target.
Partner name names each record in lists and links, instead of its record ID.
What Objects and Records includes
Each feature works in the app. Where supported, your team can also use it through the MCP server or the CLI.
Custom objects
Create a record type for what your business tracks, such as projects, partners or territories. Give it a singular and plural label, a description, an icon and an API name. The API name is read-only after creation, so it stays stable.
Typed attributes
Add fields of a set type: text, number, currency, date, timestamp, checkbox, select, status, email, phone, domain, location, person name, rating, a link to another record, or a link to a user.
Field rules
Mark an attribute as required, unique or multi-value, set a default value, and list the options for a select or status field. A currency field carries its three-letter currency code.
Records
Your team creates, edits, archives and restores records of each object. You choose which attribute names a record in lists and links, instead of its record ID.
Associations
Link a record to records of another object from the record itself, and remove the link when it no longer applies. A reference attribute points a field at a related object.
Search, filter and sort
Search an object's records, filter on any attribute (contains, equals, greater than, less than, is empty and more), and sort by an attribute in either direction.
Record history
Each record keeps its value history with effective dates, and a list of changes by revision with who made each change and the value before and after.
Access and safe edits
Admins manage objects and attributes. Read, write and delete permissions decide who can view, edit or archive records. An edit made against an older revision is rejected, and the draft is kept.
Custom fields on contacts and companies
Add text or number columns to contacts and companies, for all lists or one list. Filter, sort and export them, or fill them with enrichment. graph8 also discovers and syncs custom fields from each connected CRM.
Related parts of graph8
My Desk
Each AE's ranked deals for today, with a brief and a next step.
Explore In CRMQuotes and e-Sign
Quotes, redlines and e-sign on the deal record.
Explore In CRMPipeline and Deals
Custom stages, deal scores, deal reports and AE views.
Explore In CRMLeaderboard
SDR, AE and dialer rankings, with team and agency rollups.
Explore In CRMReporting and Analytics
Attribution, SDR and dialer analytics, and conversions, from the same records.
ExploreFree for verified companies. Pay for what the agents run.
Every plan has unlimited users. Credits pay for sending, calling and running the agents. Three plans.
Inbound, your first campaign and the AI front desk.
- 5,000 starter credits as you get set up
- 250 credits a month
- Unlimited website visitors and form capture
- AI web chat and AI receptionist
- Send from your own business mailbox
- 1 credit per contact reveal
Unlimited contact data and your own sending infrastructure.
- 10,000 credits a month
- Unlimited contact data, fair use
- Mailboxes, domains and LinkedIn accounts
- Dialer and outbound calling
- Outside-provider enrichment
- Export, API, MCP and CRM push
Everything in Team, at the lowest credit price.
- 75,000 credits a month
- Everything in Team
- Lowest credit price, $0.0067
- Agency client workspaces
- Higher fair-use and export limits
Everyone starts on Free. Upgrade to Team or Platform inside graph8 when you are ready, and your setup and data stay where they are.
- Unlimited users
- Free search and browse of graph8 data
- Getting started package: company research, brand kit, first landing page
- Bring your own AI keys
Talk to us. Qualifying teams get 12 months of unlimited contact data, free. Talk to us
What the plans include
One platform, three plansEvery plan opens the same platform for the whole org. The plans differ in monthly credits, the price of an extra credit, contact data and sending infrastructure.
What the agents run
Paid in credits- Campaigns and sending infrastructure Mailboxes, domains, and deliverability run for you, end to end.
- 5-channel sequencer Email, phone, LinkedIn, SMS, and WhatsApp in automated sequences.
- Dialer and AI voice agents Reps call from the built-in dialer. AI voice answers inbound calls, makes outbound ones and books the meeting.
- AI inbox Every inbound email, LinkedIn message and reply sorted, drafted and answered.
- Meeting routing and booking Route leads to the right rep and book the meeting automatically.
- CRM, pipeline, and quotes Deals, quotes, and each rep's daily list in My Desk.
- Studio content engine Brand, newsletters, landing pages, ads, and campaign content.
- AI agents and workflows Operator and Executor agents for RevOps, deal reviews, and SDR work.
Contact data
Unlimited on Team- Unlimited contact data on Team and Platform Reveals are unlimited for every user on Team and Platform, under fair use. On Free, each reveal costs 1 credit.
- Export, API and MCP bulk Exports, API and MCP bulk pulls, CRM push and webhooks on Team and Platform, under fair use.
- Buying signals Visitors, intent, hiring, and job-change signals on every account.
- Waterfall enrichment Outside providers on Team and Platform, pay on match or bring your own keys.
- Free search and browse Your whole team explores 700M+ contacts and 100M+ companies.
For the whole team
Always on- Unlimited users, no seat fees Invite everyone. Pricing never scales with headcount.
- Sending infrastructure on paid plans Mailboxes, domains and phone lines at cost plus 30%, LinkedIn accounts at $10 a month, paid from your credits.
- Built-in CDP and integrations Warehouse, 500+ connectors, two-way CRM sync included.
- Monthly or annual Pay monthly and cancel anytime, or pay annually and save 20%.
- Fair-use rate limits Limits apply on all plans. They guard against scraping, not real GTM work.
Credits pay for sending, calling, AI and enrichment. Monthly credits are used first, then starter credits.
Set up the objects your team tracks
Sign-up takes about ten seconds with Google or Microsoft. Then an agent sets up the account with you. Create your first custom object when you know what your team needs to track. Free to start, no card.