Most trend tools rely on search volume, aggregate keyword estimates that tell you what people type, not what they do. graph8 trends are built on behavioral data: real page visits from verified B2B professionals across the web.
The methodology has six parts, listed below. They cover how visits are collected, matched to companies and people, and scored as intent.
We track page visits from verified B2B professionals across the web. Each signal represents a real person visiting a real page, identified through hashed email matching (HEM) and IP-to-company resolution.
Unlike search volume estimates that approximate interest, our signals are grounded in observed behavior. A visitor reading a product comparison page or a technical whitepaper is a stronger demand signal than a keyword typed into a search box.
Raw page visits become actionable when tied to company and contact data. We resolve IPs to companies via our enrichment database at an 80%+ confidence threshold.
Each resolved company is matched to firmographic data: employee count, revenue range, industry classification, and country. Contacts are resolved for seniority level and department data, so you can see which companies are researching a topic and who within those companies is doing the research.
This enrichment layer turns anonymous web traffic into the audience breakdown charts on each trend page, showing you the industries, company sizes, and seniority levels driving demand for any topic.
In graph8, you can filter in-market companies by any of these firmographic dimensions and build targeted outreach lists.
Not all page visits carry the same weight. Each URL in our dataset is analyzed for commercial intent: product pages, comparison articles, and pricing pages score higher than general informational content.
The B2B audience percentage further filters consumer traffic, ensuring that trends reflect genuine business buying behavior rather than casual browsing. A topic where 90% of visitors are verified professionals at mid-market companies signals real demand in a way that raw traffic numbers never could.
Multiple factors are weighted to surface meaningful demand shifts rather than noise.
7-day rolling average compared against the 28-day prior average. This smooths daily fluctuations while staying responsive to real shifts.
Applied on a logarithmic scale so that high-volume trends do not dominate, but extremely low-volume signals are appropriately discounted.
Penalizes spiky, one-off surges. A trend with steady daily visitors scores higher than one with a single large spike, even if total volume is similar.
A 0 to 1 score derived from page content analysis. Pages with buying intent receive a higher weight than informational content.
Filters out consumer-heavy traffic. Trends with a high percentage of verified business professionals rank higher.
Every trend is classified into one of four tiers based on growth rate and volume thresholds.
Over 200% growth with 100+ unique visitors. These are breakout topics gaining rapid traction.
Over 50% growth with 50+ unique visitors. Strong upward momentum worth monitoring.
Flat growth. Established topics with consistent demand that have not shifted significantly.
Below 10% negative growth. Topics losing interest, which can be just as valuable to know.
graph8 keeps the trend layer focused on current behavior, not stale browsing history.
Trends are recomputed regularly with fresh behavioral data, so growth scores and classifications stay current.
Each trend page includes 90 days of daily time series data, giving you enough history to distinguish lasting shifts from temporary spikes.
Underlying signal data has a 30 to 60 day time-to-live. Older signals age out naturally, keeping the dataset focused on current behavior rather than stale history.
Browse trends for free, or sign in to build lists from in-market accounts and launch outreach.
Every plan has unlimited users. Credits pay for sending, calling and running the agents. Three plans.
Inbound, your first campaign and the AI front desk.
Unlimited contact data and your own sending infrastructure.
Everything in Team, at the lowest credit price.
Everyone starts on Free. Upgrade to Team or Platform inside graph8 when you are ready, and your setup and data stay where they are.
Talk to us. Qualifying teams get 12 months of unlimited contact data, free. Talk to us
Every plan opens the same platform for the whole org. The plans differ in monthly credits, the price of an extra credit, contact data and sending infrastructure.
Credits pay for sending, calling, AI and enrichment. Monthly credits are used first, then starter credits.
graph8 connects behavioral intent data to account lists, messaging, sequences, calls, and meetings on one buyer graph.
Sign up, tell the setup agent who you sell to, and see the first buyers it finds. Sign-up takes about ten seconds.
No credit card. Verified companies get 5,000 starter credits on the Free plan.
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