Applications / Application / Sales Coach 9+ features

Call recordings, AI scorecards and coaching in the Dialer.

Sales Coach scores each recorded call with AI, analyzes recorded meetings and shows you where each rep needs coaching. Your reps make the calls and practice with an AI that plays the prospect. You choose the discovery framework, the scorecard rubric for each sales motion and how readily coaching moments are flagged, and you decide which calls to review with each rep.

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g8 graph8 includes Sales Coach Works on the same data as every other part of graph8
9+ features
Sales Coach
How you pay

You pay execution credits for what the agents run, not per seat.

Call analysis SDR call with Northwind Industrial
Example
ScorecardResult
Talk-listen ratio 44 / 56
Objections handled 2 of 3
Next steps committed Demo on Thursday
Coaching moment Missed discovery

Budget was not asked

Coaching moment Unanswered objection

Timing, raised at the close

Recording and transcript

The Dialer records, transcribes and summarizes the call, and AI grades it for coaching.

Features

What Sales Coach includes

Each feature works in the app. Where supported, your team can also use it through the MCP server or the CLI.

Feature

An AI scorecard per call

Every dialer call is recorded, transcribed and summarized, and AI grades it for coaching. The scorecard covers talk-listen ratio, objections handled and next steps committed, with a rubric for each sales motion (SDR, AE or CSM). Calls under 30 seconds and calls with a non-conversation disposition are not scored.

Feature

Call recording library

Each rep sees their own recorded calls and scores in My Call History. All Call History holds the whole team's calls, filtered by rep or by interview round. Graded calls filter by a minimum and maximum score.

Feature

Meeting review

For meetings recorded with Roam, Gong or another connected provider, Sales Coach reads the transcript, writes a summary in BANT, MEDDIC or SPICED, lists action items and commitments, and flags coaching moments such as missed discovery or an unanswered objection.

Feature

Team coaching view

Managers see a coaching scorecard per rep (calls reviewed, gaps identified, improvement over time), the top objection types across the team, the discovery gaps reps show most often, and wins to raise in one to ones.

Feature

Coaching simulator

Reps practice calls with an AI that plays the prospect. Each practice call is scored and saved to the rep's call history.

Feature

Interview rounds

Create an interview round to assess sales candidates and email each one an invite code. Each candidate takes a practice call with the AI prospect, and All Call History filters the calls by interview.

Feature

Team leaderboard

Compare reps by total calls, connections and meetings booked, in daily, weekly and monthly views. Set daily call and meeting targets for the org or for each rep.

Feature

Briefing before each meeting

Before a calendar meeting, Sales Coach writes a briefing with attendee research, account context, a suggested agenda, discovery questions, talking points and the objections to expect. You choose when it is sent.

Feature

Objection handling

Paste an objection, or let Sales Coach pick it up from the inbox or a call transcript. It returns the concern behind it, a response built on your battle cards, proof points from your case studies, and follow-up questions.

AI sales coaching

AI sales coaching in the graph8 Dialer

Sales Coach is the Coach channel in the graph8 Dialer. Every dialer call is recorded, transcribed and graded, with an AI scorecard for each conversation. Managers review flagged meetings and each rep's coaching scorecard. Reps practice calls with an AI that plays the prospect.

  • Every dialer call recorded and transcribed, with an AI summary.
  • An AI scorecard per call: talk-listen ratio, objections handled and next steps committed.
  • Recorded meetings analyzed and flagged for manager review.
  • Practice calls with an AI that plays the prospect.
Frequently asked questions
What is AI sales coaching in graph8?

It is Sales Coach, the Coach channel in the graph8 Dialer. It scores each recorded conversation with AI, analyzes recorded meetings, and shows managers where each rep needs coaching.

Does graph8 score sales calls?

Yes. AI grades call quality for coaching. The scorecard covers talk-listen ratio, objections handled and next steps committed, with a rubric for each sales motion (SDR, AE or CSM). Calls under 30 seconds and calls with a non-conversation disposition are not scored.

What does a sales manager see?

Meetings flagged for review, a coaching scorecard per rep with calls reviewed and gaps identified, the top objection types across the team, the discovery gaps reps show most often, and a leaderboard by calls, connections and meetings booked.

07 / Pricing

Free for verified companies. Pay for what the agents run.

Every plan has unlimited users. Credits pay for sending, calling and running the agents. Three plans.

Save 20% billed annually
For verified companies Free
Free forever
No credit card

Inbound, your first campaign and the AI front desk.

  • 5,000 starter credits as you get set up
  • 250 credits a month
  • Unlimited website visitors and form capture
  • AI web chat and AI receptionist
  • Send from your own business mailbox
  • 1 credit per contact reveal
Start Free
To scale outbound Team
$99 / mo
Billed monthly

Unlimited contact data and your own sending infrastructure.

  • 10,000 credits a month
  • Unlimited contact data, fair use
  • Mailboxes, domains and LinkedIn accounts
  • Dialer and outbound calling
  • Outside-provider enrichment
  • Export, API, MCP and CRM push
Start Team
For high volume and agencies Platform
$499 / mo
Billed monthly

Everything in Team, at the lowest credit price.

  • 75,000 credits a month
  • Everything in Team
  • Lowest credit price, $0.0067
  • Agency client workspaces
  • Higher fair-use and export limits
Start Platform

Start free with no credit card, or pick Team or Platform and pay monthly or annually at signup. You can change plans inside graph8 at any time, and your setup and data stay where they are.

Every plan
  • Unlimited users
  • Free search and browse of graph8 data
  • Getting started package: company research, brand kit, first landing page
  • Bring your own AI keys

Talk to us. Qualifying teams get 12 months of unlimited contact data, free. Talk to us

What the plans include

One platform, three plans

Every plan opens the same platform for the whole org. The plans differ in monthly credits, the price of an extra credit, contact data and sending infrastructure.

What the agents run

Paid in credits
  • Campaigns and sending infrastructure Mailboxes, domains, and deliverability run for you, end to end.
  • 5-channel sequencer Email, phone, LinkedIn, SMS, and WhatsApp in automated sequences.
  • Dialer and AI voice agents Reps call from the built-in dialer. AI voice answers inbound calls, makes outbound ones and books the meeting.
  • AI inbox Every inbound email, LinkedIn message and reply sorted, drafted and answered.
  • Meeting routing and booking Route leads to the right rep and book the meeting automatically.
  • CRM, pipeline, and quotes Deals, quotes, and each rep's daily list in My Desk.
  • Studio content engine Brand, newsletters, landing pages, ads, and campaign content.
  • AI agents and workflows Operator and Executor agents for RevOps, deal reviews, and SDR work.

Contact data

Unlimited on Team
  • Unlimited contact data on Team and Platform Reveals are unlimited for every user on Team and Platform, under fair use. On Free, each reveal costs 1 credit.
  • Export, API and MCP bulk Exports, API and MCP bulk pulls, CRM push and webhooks on Team and Platform, under fair use.
  • Buying signals Visitors, intent, hiring, and job-change signals on every account.
  • Waterfall enrichment Outside providers on Team and Platform, pay on match or bring your own keys.
  • Free search and browse Your whole team explores 700M+ contacts and 100M+ companies.

For the whole team

Always on
  • Unlimited users, no seat fees Invite everyone. Pricing never scales with headcount.
  • Sending infrastructure on paid plans Mailboxes, domains and phone lines at cost plus 30%, LinkedIn accounts at $10 a month, paid from your credits.
  • Built-in CDP and integrations Warehouse, 500+ connectors, two-way CRM sync included.
  • Monthly or annual Pay monthly and cancel anytime, or pay annually and save 20%.
  • Fair-use rate limits Limits apply on all plans. They guard against scraping, not real GTM work.

Credits pay for sending, calling, AI and enrichment. Monthly credits are used first, then starter credits.

Start free

Try Sales Coach on your team's calls

Sign-up takes about ten seconds with Google or Microsoft. Then an agent sets up the account with you in a conversation. Call from the Dialer, and each recorded call is graded for coaching. Free to start, no card.