Founder and CEO, graph8
Thomas founded CIENCE and then graph8. He has spent 25 years building technology and services companies around revenue attribution, conversion and sales automation, several of them acquired and several scaled to thousands of people. He writes the Builder Edition of Programmable Revenue and runs graph8's weekly Demo Day.
Articles by Thomas Cornelius
AI sales coaching for SDRs: what call scoring and AI roleplay can train, what still needs a manager, how to roll it out, and how to measure ramp.
Half the contacts in our CRM still say Anonymous, and it's killing our attribution. graph8's Anonymous → Named identity stitching rewrites a visitor's entire anonymous history onto their user record the instant they identify themselves, no batch jobs, no sky‑high warehouse bills, no more blind spots.
Outbound sales automation in ten steps: what to automate and what to keep human, sender and compliance rules, signals, reply routing and metrics.
AI is transforming B2B sales by making personalization scalable and effective. Here's how it's helping businesses connect with prospects and drive revenue through predictive analytics, personalized outreach, dynamic websites, smarter sales playbooks, and scalable account-based nurturing.
We posted one SDR job on April 24, 2025 and got 1,000+ applications within hours. What it says about SDR hiring trends and whether the role survives AI.
How round robin lead assignment works: equal, weighted, priority and least recently booked rules, what to route first, and how to keep it fair.
How to identify anonymous website visitors: what reverse IP, cookies, identity graphs and forms can each name, where matches go wrong, and privacy rules.
Discover how AI is transforming sales engagement by enabling hyper-personalization, predictive insights, and automated workflows to boost efficiency and conversion rates.
An AI go-to-market strategy, step by step: market modeling, segmentation, competitive analysis, positioning, messaging, channels, and the measurement loop.
How we at graph8 grappled with pricing challenges in the AI era and why we ultimately decided on a fixed, all-inclusive pricing model.
How CIENCE scaled sales development on graph8: 50% higher response rates, 200% more lead flow and 95% less manual data entry. Challenge, setup, results.
AI cold calling explained: what AI voice agents handle on a sales call, where reps still win, consent rules after the FCC 2024 ruling, and a rollout plan.
How fast B2B contact data goes stale as people change jobs: the corrected math, how long since your last refresh really costs, and how often to re-verify.
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