Applications / Application / Sales Coach 9+ features

Call recordings, AI scorecards and coaching in the Dialer.

Sales Coach scores each recorded call with AI, analyzes recorded meetings and shows you where each rep needs coaching. Your reps make the calls and practice with an AI that plays the prospect. You choose the discovery framework, the scorecard rubric for each sales motion and how readily coaching moments are flagged, and you decide which calls to review with each rep.

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g8 graph8 includes Sales Coach Works on the same data as every other part of graph8
9+ features
Sales Coach
How you pay

You pay execution credits for what the agents run, not per seat.

Call analysis SDR call with Northwind Industrial
Example
ScorecardResult
Talk-listen ratio 44 / 56
Objections handled 2 of 3
Next steps committed Demo on Thursday
Coaching moment Missed discovery

Budget was not asked

Coaching moment Unanswered objection

Timing, raised at the close

Recording and transcript

The Dialer records, transcribes and summarizes the call, and AI grades it for coaching.

Features

What Sales Coach includes

Each feature works in the app. Where supported, your team can also use it through the MCP server or the CLI.

Feature

An AI scorecard per call

Every dialer call is recorded, transcribed and summarized, and AI grades it for coaching. The scorecard covers talk-listen ratio, objections handled and next steps committed, with a rubric for each sales motion (SDR, AE or CSM). Calls under 30 seconds and calls with a non-conversation disposition are not scored.

Feature

Call recording library

Each rep sees their own recorded calls and scores in My Call History. All Call History holds the whole team's calls, filtered by rep or by interview round. Graded calls filter by a minimum and maximum score.

Feature

Meeting review

For meetings recorded with Roam, Gong or another connected provider, Sales Coach reads the transcript, writes a summary in BANT, MEDDIC or SPICED, lists action items and commitments, and flags coaching moments such as missed discovery or an unanswered objection.

Feature

Team coaching view

Managers see a coaching scorecard per rep (calls reviewed, gaps identified, improvement over time), the top objection types across the team, the discovery gaps reps show most often, and wins to raise in one to ones.

Feature

Coaching simulator

Reps practice calls with an AI that plays the prospect. Each practice call is scored and saved to the rep's call history.

Feature

Interview rounds

Create an interview round to assess sales candidates and email each one an invite code. Each candidate takes a practice call with the AI prospect, and All Call History filters the calls by interview.

Feature

Team leaderboard

Compare reps by total calls, connections and meetings booked, in daily, weekly and monthly views. Set daily call and meeting targets for the org or for each rep.

Feature

Briefing before each meeting

Before a calendar meeting, Sales Coach writes a briefing with attendee research, account context, a suggested agenda, discovery questions, talking points and the objections to expect. You choose when it is sent.

Feature

Objection handling

Paste an objection, or let Sales Coach pick it up from the inbox or a call transcript. It returns the concern behind it, a response built on your battle cards, proof points from your case studies, and follow-up questions.

AI sales coaching

AI sales coaching in the graph8 Dialer

Sales Coach is the Coach channel in the graph8 Dialer. Every dialer call is recorded, transcribed and graded, with an AI scorecard for each conversation. Managers review flagged meetings and each rep's coaching scorecard. Reps practice calls with an AI that plays the prospect.

  • Every dialer call recorded and transcribed, with an AI summary.
  • An AI scorecard per call: talk-listen ratio, objections handled and next steps committed.
  • Recorded meetings analyzed and flagged for manager review.
  • Practice calls with an AI that plays the prospect.
Frequently asked questions
What is AI sales coaching in graph8?

It is Sales Coach, the Coach channel in the graph8 Dialer. It scores each recorded conversation with AI, analyzes recorded meetings, and shows managers where each rep needs coaching.

Does graph8 score sales calls?

Yes. AI grades call quality for coaching. The scorecard covers talk-listen ratio, objections handled and next steps committed, with a rubric for each sales motion (SDR, AE or CSM). Calls under 30 seconds and calls with a non-conversation disposition are not scored.

What does a sales manager see?

Meetings flagged for review, a coaching scorecard per rep with calls reviewed and gaps identified, the top objection types across the team, the discovery gaps reps show most often, and a leaderboard by calls, connections and meetings booked.

07 / Pricing

You pay for what the agents run. Every user is included on the Team plan.

Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target. Three ways in.

For trying it out Pay as you go
Free to start

A free entry point to the full platform. No credit card.

  • 1,000 contact reveals to start
  • 500 execution actions free
  • Full platform access, no card
  • Then $0.05 per credit
Start Free
For data in your AI tools MCP Unlimited
$25 / user

Unlimited contact data, in the tools you already use.

  • Unlimited contact data, fair use
  • 2,500 execution credits a month
  • Priced per user, not per org
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Recommended
The full platform Team plan
$99 / mo

Unlimited users and data. Every app, one bill.

  • Campaigns, dialer, AI voice, and AI workflows
  • Meetings routed and booked for you
  • 10,000 execution credits a month
  • Unlimited users, no seat fees
  • 7-day free trial, no credit card
Start Free

Everything in the Team plan

$99 / mo, all included

The $99 Team plan is the full platform: everything below, for the whole org. MCP Unlimited and Pay as you go are lighter entry points with usage and seat limits.

What the agents run

10,000 credits included
  • Campaigns and sending infrastructure Mailboxes, domains, and deliverability run for you, end to end.
  • 5-channel sequencer Email, phone, LinkedIn, SMS, and WhatsApp in automated sequences.
  • Dialer and AI voice agents Reps call from the built-in dialer. AI voice answers inbound calls, makes outbound ones and books the meeting.
  • AI inbox Every inbound email, LinkedIn message and reply sorted, drafted and answered.
  • Meeting routing and booking Route leads to the right rep and book the meeting automatically.
  • CRM, pipeline, and quotes Deals, quotes, and each rep's daily list in My Desk.
  • Studio content engine Brand, newsletters, landing pages, ads, and campaign content.
  • AI agents and workflows Operator and Executor agents for RevOps, deal reviews, and SDR work.

Contact data

Included
  • MCP Unlimited for every user A $25 per user value, included for the whole org on the Team plan.
  • No monthly cap on contact data Reveals, lookups, enrichments, and exports run org-wide, every seat.
  • Buying signals Visitors, intent, hiring, and job-change signals on every account.
  • Waterfall enrichment Third-party providers, pay on match or bring your own keys.
  • Free search and browse Your whole team explores 700M+ contacts and 100M+ companies.

For the whole team

Always on
  • Unlimited users, no seat fees Invite everyone. Pricing never scales with headcount.
  • Every feature unlocked No tiers gating voice, enrichment, sequencer, campaigns, or desktop.
  • Built-in CDP and integrations Warehouse, 500+ connectors, two-way CRM sync included.
  • Month-to-month, no contracts Cancel anytime.
  • Fair-use rate limits Limits apply on all plans. They guard against scraping, not real GTM work.

Execution credits send, call, and run agents. Contact credits reveal and enrich the people you target.

Start free

Try Sales Coach on your team's calls

Sign-up takes about ten seconds with Google or Microsoft. Then an agent sets up the account with you in a conversation. Call from the Dialer, and each recorded call is graded for coaching. Free to start, no card.