Free AI demand gen session

Learn AI tricks
icon
top demand gen marketers use

Learn how AI-native demand gen marketers use Claude, ChatGPT, and Gemini with graph8 to stay current on the funnel, spot in-market accounts, build segments in seconds, and turn fresh intent into campaigns sales actually works.

 See what AI-native demand gen marketers do differently

Everything here runs on graph8's free plan. No credit card, nothing to buy. Leave with a workflow you can use the same day.

Know what changed → Understand why now → Build the right segment → Launch with context → Own the handoff to sales
Claude Desktop
graph8 connected
What changed across my target accounts and inbound this week, and where should I put budget next?
12 target accounts went in-market this week Cobalt Labs spiked on 3 pricing pages Drafted a nurture refresh for the warm segment
Why now
Cobalt Labs hit your pricing page three times this week and matches your top ICP. Build the segment and brief sales today.
graph8 gives Claude the live funnel and intent context. Draft opener
On the free plan
12 accounts went in-market
Trusted byEnterpriseteams on graph8
Western Union

The AI-native habits

The 10 workflows that keep demand gen marketers current

Steal them now. Master them live, hands-on, in your own graph8. No fluff, no theory you can't use Monday morning. Each one keeps you more informed than the marketer next to you.

01 Know the funnel before the standup

Pull what moved across target accounts, inbound, and intent into one brief in seconds, before anyone asks where pipeline is coming from.

Claude + graph8
02 Spot accounts the moment they go in-market

Let AI watch intent, website visits, and form fills, then surface the accounts ready for a campaign or a sales touch this week.

Intent
03 Build segments from live market context

Describe the audience in plain English, and graph8 returns the matching accounts and contacts, scored on fit and what's happening now.

graph8 MCP
04 Match spend to where the context earns it

Concentrate budget and personalization on the in-market, high-fit segment. Let the long tail run on nurture until they move.

Targeting
05 Turn intent into a campaign that converts

Feed the signal and the segment into messaging in your brand voice. Draft in Claude, launch from your sequencer to protect deliverability.

Campaigns + deliverability
06 Watch competitor and category signals

Find who's researching a competitor or your category, for net-new accounts already in-market for what you sell.

Intent
07 Route pipeline with why now, not just a lead

Hand sales the account, the trigger, and the context, so MQLs land as conversations instead of dead-on-arrival leads.

Handoff
08 Walk into every pipeline review current

Pull the live numbers, the moving segments, and what changed in 30 seconds before the meeting starts.

Reporting
09 Operate from one AI command center

Connect graph8 to Claude Desktop once, then research, segment, and draft by asking, and keep the send-gate on every launch.

Claude Desktop
10 Turn your best workflow into a repeatable skill

Save your best play as a reusable command your whole marketing team runs the same way.

Claude Code
Pick your track

Two ways in. Both free.

Need a quick win today, or the full set of workflows? Start with either.

Start here 1 session, about 45 minutes

Instant payback

Connect graph8 to your AI and walk out current today. In one live session you see what changed in the funnel, find which accounts went in-market and why now, and draft a campaign refresh, all in plain English.

  • Claude Desktop connected to graph8
  • A live view of what changed across your funnel
  • An in-market segment you can route to sales today
Go deeper 5 weekly sessions, plus exercises

The full workflow series

All 10 workflows, taught live and hands-on: knowing what changed, reading intent, building segments, launching with context, and the clean handoff to sales. Each session ends with an exercise you run in your own graph8.

Live weekly, recorded, community included.

See the weekly series

The curriculum

Master all 10, live

The 10 workflows, taught hands-on across five weekly sessions. Each one ends with an exercise you run in your own graph8 and Claude.

Know what changed in the funnel

Know what changed in the funnel

Signals, intent, and visits: spot the accounts and segments that moved this week.

Read intent and score the account

Read intent and score the account

Build the picture: fit, in-market signals, website activity, and campaign history.

Build the segment and route it to sales

Build the segment and route it to sales

The right audience, and the why-now context that makes the handoff land.

Turn context into campaigns

Turn context into campaigns

Relevant campaigns across email, ads, and nurture, drafted from Claude.

Own the handoff

Own the handoff

Pipeline reporting, attribution, and the clean MQL-to-sales handoff.

Outcomes

What you'll walk out able to do

Better context creates better conversations. Better conversations create better pipeline. These are the practical capabilities you leave with, not vendor hype.

See which accounts and segments moved this week, and why it matters for budget.
Understand why an account is in-market right now, not next quarter.
Build a target segment from live intent and fit in seconds, not a CSV export.
Spot which campaigns and channels are actually producing pipeline.
Turn fresh intent into a campaign and a clean handoff sales will work.
Walk into every pipeline review current, then reuse the workflow every day.
Why now

AI won't take your job. A marketer who knows how to use AI will.

Gartner predicts 95% of seller research will start with AI by 2027, up from under 20% in 2024. Source: Gartner
Yet Gartner expects fewer than 40% of teams to actually get a productivity gain from it. The difference is knowing how to use it. That's what this session fixes. Source: Gartner
The GTM context layer

Your AI is only as good as its context.

Claude, ChatGPT, and Gemini are brilliant, but blind to your funnel. graph8 gives them your companies, contacts, intent signals, website activity, and campaign history, plus safe execution. So they answer what changed and why now, not generic fluff. We go deepest on Claude Desktop and Claude Code, in plain English, with no terminal anxiety.

Our focus
Claude
Claude Anthropic

Desktop + Code. Where we go deepest.

ChatGPT
ChatGPT OpenAI

Fast drafts and qualification.

Gemini
Gemini Google

Data-heavy research.

Build it where you already work

You'll learn to run it from Claude or ChatGPT.

graph8 connects as the context layer your AI can call: companies, contacts, signals, website activity, and safe execution. By the end you'll ask what changed and why now, and act on it, right where you already work.

connect graph8
https://be.graph8.com/mcp/

We walk through this live in the session. Paste once, sign in, and the graph8 context tools appear.

Claude.ai

Claude.ai

Add connector
Claude Desktop

Claude Desktop

Add connector
ChatGPT

ChatGPT

Add connector

Cursor

MCP config

Or DM the same agent on Slack, WhatsApp, or iMessage.

You'll learn to ask
What changed across my target accounts this week? Which accounts are showing intent for my category right now? Build a segment of in-market accounts and draft a campaign brief
The human node

AI keeps you current. You own the strategy.

An AI-native demand gen marketer isn't replaced by AI. You let it keep you informed on every account and segment, and you own the calls that move pipeline. This session trains both sides.

graph8 + Claude keep you current
  • Watch signals and surface what changed in the funnel
  • Read intent and score accounts on fit
  • Flag which accounts went in-market and why now
  • Draft relevant, on-brand campaign copy
  • Track the segments so nothing slips
You own the strategy
  • Decide where budget and effort go
  • Edit and approve before anything launches
  • Set the message and the brand voice
  • Align the handoff with sales
  • Own the number in the pipeline review
How it works

A free skills upgrade, not a webinar you forget.

Live, hands-on, and built to make it stick.

Live and recorded

Join the live session each week in the graph8 auditorium, or watch the recording any time. No seat cap.

A community to build with

Ask questions, share your work, and learn from other people going AI-native.

Exercises you actually run

Each session ends with a hands-on exercise in your own graph8, so the workflow sticks instead of staying theory.

Who it's for

Same session, built for your seat.

Everyone learns to stay current and act on context with AI. The workflows adapt to your role, whether you run demand gen, prospect, close, or build the GTM stack.

Demand gen marketersMarketing opsGrowth leadersRevenue leadersGTM engineers
Built on a decade of campaign data

The same engine that powered campaigns for Cisco, Okta, IBM, Yamaha, and Nasdaq, now a free GTM data layer. Real outbound outcomes, not synthetic data.

CiscoOktaIBMYamaha
Before you get started

Frequently Asked Questions

No. The marketers who win are the ones who stay current, orchestrate AI, and own the strategy: the budget calls, the message, the handoff to sales. This session trains you to be that marketer, not to compete with a bot.

No, and that's the point. AI keeps you current on the funnel and preps the context, so you build sharper segments and launch with a reason. You still own the strategy and the spend. Pipeline is the result of better context, not a button.

Yes. The session and the workflows are free, and everything runs on graph8's free plan. You only spend graph8 credits if and when you run real execution like sending or launching, and you start with 1,000 free.

No, you can follow along. A free account gets you the data layer to practice on during the exercises, with no credit card.

Both. There is a live session each week in the auditorium, and every session is recorded so you never miss one.

Each session is about 45 minutes, live weekly. Come to the ones you want, watch the rest recorded. Session one alone leaves you more current that day.

The session covers AI go-to-market broadly. This page is tailored to demand gen marketers, but marketing ops, growth leaders, and revenue leaders attend the same program.

Become the demand gen marketer who always knows why now.

The marketers pulling ahead aren't working harder. They stay current, know what changed in the funnel, and route pipeline with a reason. Get the same edge free, and start by seeing what changed across your accounts in session one.

  • Free. Runs on the free plan, no credit card.
  • About 10 minutes to set up. Plain English, no terminal.
  • Live weekly and recorded, so you never miss one.
  • All 10 workflows, hands-on in your own graph8.
  • Walk out of session one already more current.